Taking the edge off a negative customer experience with the first music festival held on a hold line.
Boost Mobile - Hold Music Festival
Interactive audio experience, live event
Made @ VML Sydney
What’s worse than having to wait on hold? Crappy hold music. We decided to turn a negative experience into a slightly more positive one, while giving airtime to loads of unsigned Aussie bands.
Listeners could navigate the festival ‘stages’ using their phone keypads, and the most listened-to bands went on a live tour. Created in partnership with FBI radio 94.5fm.