Turning leads into sales, with a personalised video that puts the viewer in the driver’s seat.
Tesla Motors - My Future Tesla
Social films, 01:00
Made @ The Brave New Now, Amsterdam
Tesla have a large database of people who have shown an interest in owning one of their cars, but they were having problems sorting the hot leads from the cold ones. Our brief was to activate the hottest leads, and convert them into test-drives.
We used the data users had already given us through in-store channels to create slick, hyper-personalised videos which gave the database leads a taste of what it would feel like to be a Tesla owner. The videos were served through an email campaign and were designed to be shared on social, driving sign-ups of potential new leads. Watch an example video below.