A mobile app that turned the launch of a clothing line into a game of Memory.
Uniqlo - Match
Mobile App
Made @ VML Sydney
How do you make a new clothing collection stand out in super crowded online space? You gamify the shopping experience. We created a playable catalogue that challenged consumers to ‘match’ looks in a format that mimicked the popular game of Memory. A Tinder-style interface prompted users to swipe left and right to ‘match’ in a bid to win the look, exposing them to hundreds of items along the way. Not only did we familiarise them with the range, we generated the best ever week in online sales for Australia, and showcased over 6.5 million items of clothing.
AIMIA Winner, 2015.
