A live sock-puppet show, captured as a documentary film, to tell the stories of families and promote McHappy Day.
Ronald McDonald House Charities - Lexi & Ralf
Web Film, 03:00
Made @ VML Sydney
Ronald McDonald House Charities is an amazing organisation which provides accomodation for the families of sick children, close to the hospitals where they’re receiving treatment. On McHappy Day, customers of McDonald’s can buy promotional socks to support the cause.
To promote the socks offer, while telling the stories of some of the families who rely on the charity, we wrote and produced a live sock-puppet show for the families at the Westmead house. We shot the whole event as a documentary film, which was released on Social in the lead-up to McHappy Day.