Doing the influencer thing before influencers were a thing.
Toni & Guy - Blogged & Bound
Web films, Print, Direct, Digital
Made @ JWT, Sydney
Back in 2011, before influencers, there were bloggers. We collaborated with 20 of them to bring Toni' & Guy’s ‘Hair Meet Wardrobe’ philosophy to life, a philosophy which champions self-expression and explores the intrinsic link between hair and fashion. The result was Blogged & Bound, a bespoke hardcover book and 20 short films which allowed users to experience a day in the life of their favourite fashion blogger, whilst launching Toni & Guy’s ‘Hair Meet Wardrobe’ styling range (which completely sold out).
