Forging a new partnership to help families stay together through the longest of nights.
RMHC & Airbnb - The Nightlight Project
Service, Partnership, Direct
Made @ VML Sydney
Ronald McDonald House provides accommodation for families of sick children, allowing them to stay nearby the hospital while the child receives treatment. However, there’s limited space, and up to 15 families a week are turned away from each house.
We were briefed to create an ad, but our thinking quickly led us to a much bigger opportunity - a partnership between a charity and a global accomodation network, created with the hope that no family spend a night apart in their time of need. This is a live project that is helping real families right now.