A mobile app that translated everyday texts into something much spicier to help get couples in the mood.
KY Jelly - Yours & Mine
Mobile App
Made @ JWT, Sydney
KY were looking for a way to launch ‘Yours & Mine’, a unique set of two lubricants which - when paired together - create exciting, intimate experiences.
To bring the product to life online, we created a flirtation tool for couples - a mobile app in Yours (his) and Mine (hers) versions. (Blindingly hetero, even for 2011, sorry.)
When paired, the apps turned boring, everyday text messages into something much naughtier, driving home the product benefit and creating a new space for couples to interact and play.