A real-time activation that put Hyundai at the heart of major play of the 2015 ICC Cricket World Cup.
Hyundai - Power Plays
Activation, Digital
Made @ VML Sydney
To amplify Hyundai’s sponsorship of the 2015 ICC Cricket World Cup, we created Sonata Power Plays – a real-time activation that allowed Hyundai to own the big moment of every game. Every time a major play was made, bespoke creative was activated live, giving fans the chance to ‘unlock’ and win a real Hyundai Sonata. Over the 44 days of the Cricket World Cup, Hyundai Power Plays engaged hundreds of thousands of unique players, putting Hyundai at the heart of every celebratory experience.
