A series of punter-curated parties and experiments over the course of one wild summer.
Desperados - YourFest
Experiential, Activation, Digital
Made @ We Are Pi, Amsterdam
Desperados, the tequila-flavoured Mexican lager, has spent the last 5 years carving out a unique global positioning as pioneers of experimental party experiences. YourFest is an entire summer of brand acts, in which we collaborated with DJs and music fans to bring a bunch of party ideas to life at festivals and around European cities. This is due to culminate in September with YourFest, an entire music festival created and hosted by Desperados in a secret European location, featuring the very best party ideas collected from fans throughout the summer, and soundtracked by some of the world’s biggest DJs and producers.
